Your business website is the online replica of your brand. But it takes more than investing in a superior design and excellent functionality. Well, it’s possible to excel at both yet miss out on traction that drives growth!
Are you tired of your website not converting visitors into buyers? Well, you’re not alone as it happens more often than you imagine. Statistics show that the average conversion rate for e-commerce websites is only 2.86%, and it sits near the number for most industries. It means that only 3 out of 100 visitors dropping in at your site will likely convert. That’s painfully low, right?
But fear not, business owners- there are actionable ways to enhance your website’s conversion potential and get the money churning. So what are the secrets? Well, there aren’t any because creativity and common sense are all you need to get there. Let’s simplify it with a list of tips and tactics you can rely on.
Know your audience
Conversion is all about knowing your audience like the back of your hand, and it applies to websites as well. You must have your target visitors in mind while designing it and creating content from scratch.
Who are they? What exactly are they searching for? What are their needs and pain points? But remember not to take a set-and-forget approach to know your audience. Of course, the targeted segments may change as your business scales down the line.
So be willing to realign your website every time there is a change. It’s a measure to keep the conversions flowing over the years.
Prioritize a user-friendly design
Do you think people have time for a website that’s hard to navigate? You’re mistaken if you believe that a stunning design is the only factor that pulls the crowds and makes them stick. The truth is that users want a simple, clean, and easy-to-use site, so you must prioritize a user-friendly design.
Also, ensure mobile-friendliness because most shoppers prefer to buy on the go. You’ll surely miss out on conversions by leaving responsiveness to chance, right?
Write a killer copy
Well, a killer copy is as crucial as a user-friendly design because the content is a significant decision driver for online buyers. You cannot expect them to convert unless they trust your brand and product without seeing or experiencing them in person.
Content can fill the gap, provided it addresses your audience’s pain points and offers solutions. Pick a language that resonates with them and highlight the benefits of your offering.
And why not add some humor and personality to humanize your brand? Of course, it does the trick when it comes to conversions.
Add clear CTAs
Your website may have the best design and killer content. But what if it still fails to drive conversions? Something may be seriously wrong, guys! Or the problem may be as simple as visitors failing to understand what they need to do next to reach the conversion stage.
Does your website have clear and contextual CTAs? It’s the only way to help customers to take action, whether that’s sending them to the checkout page or making them sign up for a newsletter. Your site should guide them toward that goal, right?
Check what’s working and what’s not
You’ve got a website up and running, and you have a compelling design, informative content, and CTA buttons in place. But is it all enough to drive conversions? No, it isn’t- you’ve only started the journey, and you need to assess and evaluate the site along the way.
Well, the best way to do it is to check what’s working and what’s not. Heatmap software like SquidVision can help you check the revenue coming from every button and link on your website.
It means you can identify your strengths and capitalize on them and pinpoint the areas to improve. All you need to do is to install a tracking code and add pages to get the software to work.
Add testimonials
Credibility is everything when it comes to selling a product or service online. Who will want to shell out thousands on something they cannot see, feel, or experience? And the same goes for collaborating with brands.
If you want to build credibility for your website, adding testimonials from satisfied customers is a great idea. People trust other people, so their words can make all the difference. Testimonials add social proof that can convince people who are on the fence to go ahead with a purchase.
Empower your site with an FAQ section
Another surefire way to enhance conversions for your website is to add an FAQ section to it. Don’t just shoot random ones because they’re as useless as shots in the dark. Anticipate your customers’ questions and concerns and include them in a FAQ section.
It helps address any potential roadblocks they may encounter during the conversion process. Moreover, the section can actually increase their trust in your brand in the long run.
Integrate Live Chat
Like FAQs, a Live Chat feature also steps up your website’s conversion game. Sometimes customers need a little extra help for sealing the deal, so they’ll probably want your support reps to be around.
You may end up losing them if you don’t have a 24-by-7 support team to address customer queries. That’s where a Live Chat feature can help, as it enables customers to get their queries answered in real time. Well, it’s the best way to boost their confidence in your brand.
Optimize for SEO
Doing the design and content right for your website is a great start. But is it enough to get conversions on the right track? Not really, because it has to be visible to attract traffic in the first place. Ensure that your website is optimized for search engines to help people spot it.
Follow the basics, such as using keywords throughout your site (without going over the top) by including them in your content, title tags, and meta descriptions. And don’t forget to optimize your images and site speed.
Summing Up
Getting conversions for your website isn’t a magic trick. It requires a good understanding of your target audience, constant work on design and content, and SEO expertise. Follow these tips to make the most of it. You’ve got it, guys!
