App Store prices set to increase in United Kingdom, others


App Store prices to

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Apple has announced that, due to changes in foreign exchange rates, it will raise prices of both apps and in-app purchases made in several countries starting on February 13.

The countries that will see price increases include:

  • Columbia
  • Egypt
  • Hungary
  • Nigeria
  • Norway
  • South Africa
  • United Kingdom

Apple notes that it periodically updates prices in the App Store to “help ensure prices for apps and inapp purchases stay equalized across all storefronts.”

While several countries are seeing price increases, prices in Uzbekistan will decrease to reflect the reduction of the value-added tax rate.

The company also notes that Ireland, Luxembourg, Singapore, and Zimbabwe will not see price increases, but proceeds will be adjusted to reflect local tax changes.

Additionally, proceeds will increase for local developers selling in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand, and Uzbekistan.

Apple previously announced that it will provide developers with 900 price points as well as new App Store pricing tools. The change is set to roll out in spring 2023.


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