Bing is Microsoft’s chance to win the search battle if Bing doesn’t screw it up


People are finally talking about Bing, Microsoft’s 14-year-old search engine that almost no one uses but which now has the immense brain power of ChatGPT behind it. And still, that might not be enough to make it a success.

With less than 9% of the global search engine market share (nine times more than DukcDuckGo, though), Bing lacks not only the name recognition, but also the widespread hands-on experience software needs to help drive widespread adoption.


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