DIGISEQ, a UK-based tech company that enables wearable contactless payments, announced last week that it’s partnering with financial super app Curve to expand its wearable payment technology to millions of users across 31 European countries. Customers will be able to pay quickly and securely, using a variety of elegant, yet functionable items such as a bracelet or a ring.
Choice of payment methods is the hallmark of any successful venture as more customers are paying in a wider variety of ways than ever before. And contactless payments, especially, have seen accelerated growth in recent years, as more consumers turn to their devices—including smartphones and smartwatches—to pay for goods and services.
Through the partnership, consumers can integrate their Curve payment account directly onto their wearable by using their smartphone.
“In addition to payments, [we’re bringing] a much richer consumer interaction experience with ’Promo-Ready’—simply tap your wearable against your NFC smartphone to receive offers, upgrade your account, see your account balance, and more. This delivers huge benefits to brands looking to interact more frequently with their customers, and also streamline costs and incentivise more daily transactions,” said Terrie Smith, Co-Founder of DIGISEQ in a press release.
This effort is the latest seen in the payments space of companies giving consumers more choice in how they pay. By offering this kind of flexibility, companies can deepen their relationship with their customers and continue to personalize their experience by providing offers that would better serve them.
In his report, “2023 Payment Trends & Predictions,” Javelin Strategy & Research’s own Marco Salazar explores how consumer choice will be the main driver of payment technology and increasing user-centricity.
As wearable payment technology continues to rise, with a projected growth of more than $150 billion until 2023, there’s something to be said about what this partnership means for the future of payments. More payment choice and convenience are what consumers want.