Klarna Collaborates with OpenAI, leveraging ChatGPT


Klarna is the latest company to jump on the ChatGPT train, leveraging the popular natural language processing tool to bring seamless shopping to its customers. The Swedish buy now, pay later (BNPL provider), has collaborated with OpenAI to elevate the shopping experience by introducing consumers to curated product recommendations via ChatGPT. 

Klarna is leveraging OpenAI’s plugin to provide links to recommended products for users who seek ChatGPT’s assistance in their shopping experience.  

In order to use this tool, shoppers must first find and install the Klarna plugin from ChatGPT’s plugin store. Once installed, shoppers can then ask for specific shopping recommendations. If the options provided are not suitable, the user can ask additional questions or request more product recommendations. When shoppers click on the link that is provided in the chat, it then re-routes them to Klarna’s search and compare solution. 

Klarna’s Co-Founder and CEO Sebastian Siemiatkowski said:  

“I’m super excited about our plugin with ChatGPT because it passes my ‘north star’ criteria that I call my ‘mom test’, (i.e., would my mom understand and benefit from this?) And it does because it’s easy to use and genuinely solves a ton of problems – it drives tremendous value for everyone.” 

Ongoing Innovation 

Currently, Klarna is currently testing the plugin in the United States and Canada, with plans to expand to other regions worldwide.   

By and large, OpenAI has been making significant strides lately, particularly within within the financial industry with its recent release of GPT-4. With this language model, patterns of fraud can be detected, and customer experience can be enhanced within the financial services landscape.  

What’s more, the company recently announced initial support for plugins in ChatGPT, which will surely disrupt and transform many sectors and the way they scale their businesses. 


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