Planning a business event is not only about the venue, guest lists, and logistics. Everything boils down to getting attendees to be a part of the program. But it is easier said than done because setting your event apart amid a crowd of similar ones. You must focus on getting more registrations as it maximizes the chances of attendees turning up at the venue on the date. Not surprisingly, registration is often one of the priorities for organizers during the planning stage. But most fail to understand what it takes to get more people to sign up. While there are no easy shortcuts to getting registrations for your business event, you can follow these proven ways to achieve the best.
Know your target audience
Knowing your target audience is perhaps the first step in event planning. It affects the registration outcomes as well. You must target the right audience likely to turn up for the program in the first place. For example, you must reach out to tech-savvy youngsters if you plan to launch a new gaming app at your business event. Knowing the target audience enables you to identify where they will likely be. Of course, you can pick online forms for registration when connecting with young and tech-savvy people. For non-techies, in-person or telephonic registration may be a better option.
Simplify the process
No one wants to fill up a complex form to register for an event they may not even attend later. But keeping things simple definitely boosts the chances of sign-ups and attendance. An easy-to-read form with only the necessary field gives you a good start. Also, ensure it has clear instructions to follow. Avoid asking for too much information because it can dissuade people from signing up. After all, people are reluctant to part with personal information as it risks their privacy.
Customize your form
Customizing your sign-up form is also a good idea because people prefer branded interfaces. Fortunately, you can find online signup forms builders with customization options. In fact, they even offer responsive customer support, so you can address doubts and queries while designing a form to replicate your brand identity. Potential attendees instantly connect with the look and feel and fill it up. Moreover, there are good chances of people showing up for the event.
Implement effective marketing strategies
Creating an excellent landing page and registration form gives you a great start. But you cannot expect signups to come randomly. Implementing effective marketing strategies can fuel registrations for your event. Begin by promoting it on social media, include the form in your email outreach plan, and leverage your speakers and sponsors. Strong CTAs with urgency in communication can push the signups more than you imagine. Also, use analytics to track the performance of your campaign and fine-tune it if necessary.
Maximizing event registration requires a strategic approach, so you should not leave it to chance. However, remember that a simple yet appealing sign-up form can do the trick for your business. So it should be on top of your planning checklist.