Salesforce.com, Inc. is a cloud-based software firm situated in San Francisco, California. It focuses on sales, customer service, marketing automation, analytics, and application development with its customer relationship management (CRM) software and apps.
Former Oracle executive Marc Benioff, along with Parker Harris, Dave Moellenhoff, and Frank Dominguez, launched the firm as a software as a service (SaaS) startup in 1999. Larry Ellison and Halsey Minor provided the company with its first round of finance.
Salesforce’s first annual Dreamforce conference took place in San Francisco in 2003. The company raised US$110 million in its first public offering on the New York Ticker Exchange in June 2004 under the stock symbol CRM. Salesforce created IdeaExchange in 2006, a platform that connects customers with product managers at the company.
Salesforce’s annual revenue surpassed $1 billion in 2009. In 2009, the company also released Service cloud, an application that aids businesses in managing customer service interactions regarding their products and services.
Trailhead, a free online learning platform, was launched by the corporation in 2014. Salesforce announced the launch of its Customer Success Platform in October 2014. Salesforce announced the debut of Einstein, an artificial intelligence platform that underpins numerous of the company’s cloud services, in September 2016.
Keith Block, the company’s co-chief executive officer, resigned from his post in February 2020. Marc Benioff will continue to serve as chairman and CEO.  Salesforce announced the acquisition of Slack for $27.7 billion on December 1, 2020. The deal was finalized on July 21, 2021.
Amy Weaver, who was previously the chief legal officer, was promoted to CFO in February 2021. Mark Hawkins, the former CFO, announced his retirement in October.
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