What is Dynamics CRM?

Microsoft Dynamics CRM is a business software program. Customer relationship management (CRM) software provides businesses with a solution to manage customer databases, generate leads, communicate with customers, and resolve customer service problems.

In a nutshell, it’s a database for businesses to manage and organize their customers and lead data. Businesses can contact customers and leads through the software, and every interaction is recorded and tracked. By building a complete picture of its relationship with customers, a business can personalize its customer journey.

Microsoft Dynamics Suite was originally launched in 2003 and consisted of five products: Dynamics NAV, Dynamics AX, Dynamics GP, and Dynamics SL, all enterprise resource planning (ERP) software, and Dynamics CRM.

How Does It Relate To Dynamics 365?

The Dynamics suite was rebranded in November 2016 as Dynamics 365, bringing together CRM and ERP products under one name.

Dynamics GP and Dynamics SL continued to be stand-alone products, while the rest of the software was renamed and integrated into Dynamics 365.

The Dynamics AX product became Dynamics 365 for Finance & Operations, Dynamics CRM became Dynamics 365 for Sales, and Dynamics NAV rebranded as Dynamics 365 Business Central.

In order to allow businesses to pick and choose from the features they want from the apps, some of the app’s functions were split off into smaller, modular software.

Among Dynamics 365’s nine main applications, some are CRMs, and some are ERPs. Formerly known as Dynamics CRM, it is now split into four apps. Dynamics 365 for Sales, Dynamics 365 for Customer Support, Dynamics 365 for Field Service, and Dynamics 365 for Project Service Automation platform. 

Who Uses Dynamics 365 And Why?

In today’s business world, data about customers is a company’s most important asset, and companies are increasingly relying on technology to help them make the most of their data. 

Millions of businesses worldwide use dynamics 365’s CRM apps; the official number in 2015 was 4.4 million. The majority of Dynamics 365 users are small and medium-sized businesses (SMBs).

Customers are attracted to Dynamics 365 not just for its advanced functionality but also for how easily it integrates with other popular Microsoft business products like Outlook, Power BI, and Office.

Additionally, Dynamics 365 offers a variety of other business management tools, such as ERP and marketing apps, which makes it an appealing option for businesses looking to overhaul their internal processes or create one central digital platform for all operations.

Businesses appreciate its familiar interface, which is easy to use and can result in a higher level of user adoption because it is similar to other Microsoft products.

Would you like to learn how to use Outlook as a CRM? Read our blog to find out.