What Is The Best CRM For Small Businesses?

Customer relationship management (CRM) software automates the process of storing and connecting with contacts and future buyers and customers. Additionally, the top small business CRM solutions provide a unified platform for organizing and collaborating on sales, marketing, and administrative operations, while enabling teams to automate specific processes to boost efficiency.

We compared various highly rated CRM software systems and settled on the following six top CRMs for small businesses:


Freshsales is a great small business CRM solution, particularly for lead management tasks. Chat Bot is included in the Pro and Enterprise subscriptions. It’s a bot powered by artificial intelligence (AI) that converses with website visitors in real-time in order to convert them into leads. Users may manage their prospects through automated lead nurturing and watch their sales pipelines using visualizations that display progress, potential value, and the anticipated date of deal closure.

Zoho CRM

Social media marketing is an incredibly cost-effective way for a small business to flourish. Zoho CRM provides small companies with a centralized customer relationship management (CRM) platform for managing social media content, monitoring page activity, and generating leads across many social media sites, including LinkedIn, Facebook, and Twitter.


Pipedrive‘s direct sales operations capabilities are very advantageous for small business sales teams. Its intelligent contact data capabilities give insights into leads based on data gathered from the web and social media accounts. Smart Docs features enable you to submit quotations, proposals, and contracts directly from the CRM, as well as produce eSignatures. Additionally, sales teams may issue invoices and collect payments via third-party interfaces.


Bitrix24 is a one-of-a-kind e-commerce platform that enables small businesses to develop a website, handle orders, and manage inventory all while connecting with their CRM. Online retailers have complimentary access to these capabilities, as well as the option to accept payments via connections with prominent payment processors like PayPal, Stripe, and Authorize.net.

HubSpot CRM

HubSpot is an excellent CRM alternative for expanding small enterprises or those interested in increasing their operations. It offers a free plan that includes basic capabilities for contact management, lead communication, appointment booking, and service ticket management.

Salesforce Essentials 

Although Salesforce Essentials has artificial intelligence capabilities, strong email marketing tools, and superb report customization options, one of CRM’s most notable features is its mobile application. The mobile app can do virtually all of the activities available on the online platform, allowing you to easily monitor sales funnels, handle prospects, and interact with other team members while on the road.

You can learn more about CRM technologies that can help you better manage your business in our article on What is CRM technologies